Прослушайте и повторите за диктором произношение новых слов,

пользуясь сетевым словарем ( http://www.macmillandictionary.com/ ).

3. Запишите и запомните следующие словосочетания и их перевод:

remote corners - удаленные места

benefits and drawbacks - преимущества и недостатки

rise prices - рост цен

reduce production costs - сокращение производственной себестоимости

share of the market - доля рынка

know exactly - точно знать

ration goods - ограничивать выдачу товара, нормировать выдачу

hoarding things - запасаться вещами

privately owned businesses - частные компании

rapidly moving - быстро развивающийся

state run industries - индустрии, управляемые государством

need protection from - нуждаться в защите от

primary industries - добывающая промышленность

collected in taxes - собранные налоги

profit motivation - стимуляция к получению прибыли

ban trade - запрещать торговлю

Запишите слова и подберите синонимы к ним.

renovate, consumer, purchase, issue, customer, congestion, buy, problem, upgrade, jam

5. Запишите слова и подберите антонимы к ним.

malfunction, dependent, effective, failure, inefficient, global, free, construct, local, corrupt

 

Переведите следующие слова. Почему их можно перевести без словаря?

construction, management, local, effective, global, plan, telecommunication, corruption, sponsorship,business

7. Изучите грамматический раздел модуля по теме «Неличные формы глагола. Объектный падеж с инфинитивом».

Выберите правило, которое точно соответствует заданному предложению.

 

1) He is considered to be one of the most successful entrepreneurs of the company.	a) We use this construction with the verbs denoting our wishes and intentions. What construction is it?
2) He intended me to open a new business.	b) We use this construction with the verbs in passive denoting mental ability. What construction is it?
3) The delegation is reported to have left Moscow.	c) We use this construction with the verbs in passive denoting the meaning of announcement. What construction is it?
4) He is unlikely to know the new bank logo.	d) We do not use this construction with the verbs of sense perception if they have changed their meaning. What construction do not we use?
5) I saw that she didn't realize the danger.	e) We use this construction with the verbs denoting probability or improbability to perform the action. What construction is it?
6) Tell me what you would like me to do.	f) We use this construction with the verbs denoting feelings and emotions. What construction is it?

 

Допишите предложения, поставив выделенные слова в нужную форму.

1. Physical distribution management helps to optimise transport and ______

(store) expenses.

2. Promotional tools include advertising, personal selling, public relations

and _______ (sponsor).

3. To make the advertising company.______ (success), organisations consider an

advertising plan.

Переведите следующие предложения на русский язык.

1. In the past Russian railways were highly centralised and were part of the planned

economic system.

2. Global markets bring an opportunity for growth, not only for industry giants but for

targeted buyers.

3. Competition exists in a free market economy because theoretically anyone can be a producer.

Найдите лишнее слово в заданной цепочке слов.

product, price, promotion, place, people, process, protection, physical evidence

Допишите предложения.

1. In marketing, things concerned with location and distribution are known as p _______

2. In the p _______ economy very step is decided by the government.

3. A business form that controls several important elements of marketing is called a

m _____ mix.

Выберите правильное определение к заданным словам.

1) competition	a) a situation in which people or organisations work together to achieve a result that will benefit all of them
2) motivation	b) a way of behaving that is generally accepted as being normal and right
3) benefit	c) the activities of companies that are trying to be more successful than others
	d) an amount, level or standard that you can use for judging how good or bad other things are
	e) a reason for doing something
	f) an advantage you get from the situation

Составьте пять вопросов (вопрос к подлежащему, общий вопрос, специальный, альтернативный и разделительный) к данному предложению.

Competition exists in a free market economy because theoretically anyone can be a producer.

 

About Economic Systems

       For thousands of years human societies had very simple economies. There were no shops, markets or traders. There were no employers, paid workers or salaries. Today, this kind of economy is known as traditional and there are some remote corners of the world where this system is still alive. Like any other economic system, the traditional economy has its benefits and drawbacks. The biggest benefit is that these are peaceful societies. Walking through a busy street market, it is hard to imagine that behind this noisy confusion lays a very logical economic theory - the market economy. The market economy or free market is not controlled in any way by the government. Ina free market, the only reason why things are bought and sold is because there is a demand for them. The role of the company in the market economy is to supply customers with what they want. However, companies need an incentive to grow and develop. The companies have to compete with each other for a share of the market. Technology is also vital because producers need ways to reduce costs. Technology helps companies to produce more goods in less time and with less effort. As for the planned economy, in many ways it is the direct opposite of the market economy. In the planned economy very step is decided by the government. One of the drawbacks of the planned economy is problems with supply. It is very difficult for governments to know exactly how much to provide to meet demand which leads to shortages. When shortages happen, governments can do two things- ration goods or raise prices. In this situation people start hoarding things and the situation gets even worse. For this reason, countries with planned economy such as China are rapidly moving toward another system - the mixed economy. In mixed economies privately owned businesses exist a longside state run industries. The economy is divided between the private and the state sector which includes industries that the government thinks are important and need protection from the risks of the free market. These could include public transport, hospitals, schools and large industries such as oil, steel or agriculture. They are sometimes called primary industries as they provide basic materials for manufacturers. State industries use money collected in taxes by the government. They do not need to compete with other companies and may turn into large monopolies and dictate there will to business. That is why many counties have started the process of deregulation which means freeing up the economy and to allow private businesses to compete with state-owned industries. Deregulation of such services as telecommunications, transport and banking is generally accepted by people. However, the public does not approve deregulation in education and health services, feeling that profit motivation will harm them rather than improve. Another way is to put limits on free enterprises and to ban trade of certain goods if they are dangerous. Governments may also regulate methods of production. They do this to guarantee that products are safe for consumers or to protect the environment.