Составьте предложение из заданной цепочки слов. Полученные предложения поставьте в правильную логическую последовательность. Воспроизведите диалог по ролям.

                   At the Hotel Cafeteria

1) have, pineapple, friend, I'll, a, and, a, water, mineral, juice, girl, for, my.

2) like, what, and, you, to, would, drink?

3) I, well, we'll, some, think, cheeseburgers, have.

4) I'm, but, are, we, out, of, pineapple, sorry, juice, we, orange, and, though, apple, have.

5) you, are, to, hello, something, order, ready?

 

Задание2. Поставьте в правильную логическую последовательность процедуру регистрации гостей.

Put into the logical order the checking in procedure.

1) Entering the hotel, they go to the reception desk in the foyer.

2) After filling the form she checks if everything is completed correctly.

3) Every day the arrivals list shows the names of the guests expected.

4) Only after registration the guests with valuable items may leave them at the special self-deposit provision.

5) Then the receptionist asks the guests to sign the register.

Задание3. Составьте предложение из заданных в каждой  цепочке слов. Поставьте предложения в правильную логическую последовательность.

                   Dear Sir/Madam

1) fax, receive, please, us, on, of, you, would, contact, this.

2) times, local, tried, today to contact, representative but, in, many, vain, we, have, your.

3) non-stop, room, turned, out, disco, noisy, with, music, from, the, new, at, night, however, the, to, be.

4) last, at, the, Cassandra, having, arrived, booked, a, villa, we, room, hotel, night.

5) the, was, water, through, the, stain, bathroom, on, the, dripping, ceiling, worse.

6) the, room, was, floor, basic, and, the, was, accommodation dirty, villa, nevertheless.

7) after, persuaded, with, the, discussion, staff, we, them, to, us, to, room, much, move, another.

 

Задания по формированию компетенции ОК3 -

Уметь «логически верно, аргументировано и ясно строить устную и письменную речь, готовность к межкультурным коммуникациям»

Задание 1. Изучите "Методические указания к проведению презентации в разделе "Самостоятельная работа студента".

 

Задание 2. Просмотрите учебные презентации по заданной теме. Подготовьте презентацию, продолжительностью не более пяти минут, целью которой является описать особенности маркетинга в гостиничном деле.

 

Задание 3. Подготовьте презентацию, продолжительностью не более пяти минут, целью которой является описать сущность такого экономического явления как "Глобализация".

Задание 4. Найдите (в электронных или печатных СМИ) материал о месте и роли России на международном рынке в эпоху глобализации. Подготовьте краткое выступление, продолжительностью не более пяти минут, цель которого – политико-культурная оценка найденного Вами материала.

 

Задание 5. Прочитайте диалог между журналистом и сотрудником отеля и ответьте на вопрос:

Какие экологические мероприятия, проводимые отелем, способствуют формированию положительного отношения общественности к работе отеля?

 

− Could you tell me, please, what measures your hotel undertakes to form a positive attitude to its activity?

− First of all I’d like to mention that our hotel operates within a framework of a well structured set of ecological practices.

− Yes, I have already noticed that your gardens and hotel surrounding areas are well-kept.

− Not only that. The underground parking areas are convenient and safe. We have excellent helicopter sites and flight landing strips for private planes.

− I know that the hotel founded and develops the Nature Park. Now the Nature Park can be advertised as one of the best in the world tourist sites.

− It is really so. Saved wild nature with distinctive birds and animals is a good reason for increasingly adventurous photohunting.

− Does the hotel have any awards for its ecological practice?

− Our exceptionally beautiful and clean beaches were awarded International Blue Flag.

− Oh, this fact is the evidences of the hotel commitment to the preservation of the environment.

 

Задание 6. Воспроизведите диалог по ролям.

Самостоятельная работа студента.

Текст 1 - About Marketing

Задание 1. Ознакомьтесь с содержанием данного текстового материала и ответьте на следующие вопросы:

1. What information in the text " About Marketing " was new to you?

2. Is this material actual and up-to-date? Give your comments.

3. Why do you think that it is important for a student to know additional materials?

Text1

 About Marketing

If a company wants to increase the efficiency of production, it should take into consideration some business producers and consumers’ interests. In other words, producers must know what to produce and consumers must know that it is being produced. The task and responsibility of the marketing staff is to link these two factors together. Marketing is the process of keeping producers informed of consumers’ needs and evaluating that their products are available to consumers in the way the latter want. A market consists of people who sell and buy. That is way the markets can be consumer and industrial. Marketing is possible only in the free–market economies, as in the central-planned economies it is the government that dictates what should be produced and then distributed.

Marketing is the strategic business function on facilitating and fulfilling customer demands by introducing innovations, developing relationships and creating good customer services.

Marketing can be seen as a fundamental philosophy, and as a set of applied techniques. As a business philosophy, marketing puts customers at the centre of an organisation’s considerations. In a competitive business environment, an organisation will survive only if it focuses on the needs of clearly defined groups in society and produces goods and services that satisfy their requirements efficiently. A company must pay attention to the customer wanting to buy, rather than to the producer needing to sell.

Marketing, as a set of techniques implies market research as a technique for finding out customer needs and advertising as a technique for describing the benefits of the product offered to the customers. New product development and pricing are also marketing techniques.

The marketing mix comprises Product, Price, Promotion, Place, People, Process, and Physical Evidence decisions.

A product is a service or goods that an organisation offers to the customers. Developing a new product a manager can control quality, style, special design features, packaging, warranties, after-sales service, and the brand image.

A p rice determines the income that will be generated. If the selling price of a product is set too high, a company may not achieve its target sales volume. If it is set too low, the target sales volume may be achieved, but less profit will be earned.

Companies usually make their goods and services in places that are convenient for production. Customers buy them where the purchase process is the easiest. Managers should determine how to deliver the goods from the place of production to the place of sale. This means determining the channels of distribution.

Logistics or physical distribution management is also very important as it helps to optimise transport and storage expenses.

Promotion is used by companies in order to deliver the message describing the benefits of their products to their target markets. Promotional tools include advertising, personal selling, public relations, sponsorship, and direct marketing methods.

People decisions are particularly important to the marketing of services where staff has a high level of contact with customers. Marketing effectiveness is affected by the actions of those employees who interact with customers.

The p rocess of production may be of little concern to the consumer of manufactured goods, but it is often of critical concern to the consumer of ‘high contact’ services. For busy customers, the speed and friendliness with which the customers are processed may be as important as the product itself.

Physical evidence is especially important for buyers of intangible services. This can be a brochure which describes and gives pictures of important elements of the service or product. The appearance of staff can give evidence about the service. A clean, bright environment used in a service outlet can help to persuade potential customers to make a purchase decision. As for the well-managed businesses, marketing is the process that has no beginning or end. It involves analysis, planning, implementation, evaluation and control.

Answer the questions:

1. What is marketing?

2. Why are companies engaged in marketing?

3. Who or what is in the centre of the company’s marketing efforts?

4. What are the components of the marketing mix?

5. What product characteristics does a manager control?

6. What may happen if the selling price of a product is too high?

7. What role does theconcept of place play in marketing?

8. What promotional tools can a company use?

9. What is particularly important in the marketing of services?

10. What does physical evidence refer to?