What do you think makes a good advertisement?

Int: Verena, how important is advertising in selling products?

VA: Well, it's an important marketing tool, and it works in a number of different ways.

Int: What are some of the ways it can work?

VA: Advertising can inform or persuade or remind or motivate; obviously the type of ad depends on the product.

Int: Oh, I see, but could you give us an example?

VA: Well, for example - a low cost, low cost fast moving consumer goods, like chocolate bars or soft drinks, are going to be advertised differently from consumer durables like televisions or washing machines. You’d advertise Tango differently from the way you'd advertise a car.

Int: Right, so how would a Tango advertisement work?

VA: Well, Tango's a fizzy drink, an orange fizzy drink in a can, so it's aimed at the teenage market. You'd go for eye-catching, attention-getting advertising; you’d try to create a modern brand image.

Int: Uh, hu...

VA: Television ads which were created erm, had a very crazy, funny, colourful campaign, aimed to motivate the teenage market to buy; and they were very successful.

Int: I see. How about advertising a car?

VA: Well for a car you're into a different product sector and a different target audience. You're trying to persuade that market to spend a lot of money, so you’d go for press ads, with lots of copy - details of the models and the prices and the features and all that kind of thing - and you'd probably back it up with television campaign to show the cars in action.

Int: Who decides, then, who actually decides which sort of media to use?

VA: Well, advertisers go for different mixes of media, but basically it's the advertising agency who makes the choices; the agency is the link between the manufacturer of the product and the public, and they create a brief of the different, of the most successful... most useful kinds of media to use.

Int: What do you think makes a good advertisement, then?

VA: In my opinion, a good advertisement always concentrates on the product.

Контрольная работа № 2.

Вариант 4.

Часть 1.

Поставьте все типы вопросов к предложению.

The articles for this paper are written by both Russian and foreign authors..

 

Заполните пропуски модальными глаголами переведите предложения на русский язык.

1. You …to write more often to your mother.

2. I …speak English.

3. He …be at home now.

4. You …study in order to have a profession. 

5. …I have another cup of tea?

6. I …run fast. 

7. …I ask you a question?

8. He …work systematically if he wants to know French well.

9. … you swim the butterfly stroke?

10. … you like more coffee?

 

Перепишите предложения в прошедшем времени, обращая внимание на согласование времён, и переведите на русский язык.

1. I know that Petrov lives in Kiev.

2. She says that her best friend is a doctor.

3. We do not know where our friends have gone.

4. I know that you have been ill.

5. He says he will send us a letter.

6. He says he is staying at the hotel.

7. He says he works at the University.

8. He says he has already finished the work.

9. She says he is writing a play.

10. They say that they live in Kiev.

 

Переведите предложения из прямой речи в косвенную и переведите на русский язык.

1. Nellie asked me: “Did you see “Hamlet” last night?” 

2. “Don’t touch me,” he said to me. 

3. “Why don’t you drink your tea?” my mother said.

4. Tom said: “I have already had breakfast.”

5. Mike said: “I spoke to Mr. Brown this morning.”

6. My mother said to me: “Buy some meat in the shop.”

7. I asked my sister: “Will you stay at home?” 

8. “What did you do at school, John?” his father said.

9. Misha said: “ I saw them at my parent’s home last year.”

10. Nick said: “I have never been to London.”

Вставьте частицу «to» перед инфинитивом, где необходимо и переведите на русский язык.

1. It’s time…get up.

2. Let me…help you with your homework.

3. We began …read this book.

4. He wants …collect stamps.

5. It’s raining outside, you would rather stay at home. 

6. …know English well, you should…study hard.

7. They have an idea …restore this monument.

8. Let me…leave this town.

9. I must…work hard.

10. They heard the girl…cry out with joy.

 

Переведите на русский язык, обращая внимание на герундий.

1. Reading is useful.

2. We began reading this book.

3. I can’t explain it without reading this book.

4. Smoking is bad for you.

5. Reading gives knowledge.

6. He likes fast driving.

7. We are interested in making our contribution partly in goods and partly in currency.

8. I like listening to music.

9. They continued talking.

10. The book is worth reading.