Task 7. Read again and answer the questions. There is one question for each extract.

1. What kind of snack is served at the meeting in the UK? _____________

2. How long is Dr Alan Winter going to spend in Berlin? _____________

3. What was Miss Sterling’s father’s job (the topic discussed at the meeting in Italy)? ________________

4. Why was Catherine in Finland before? _____________

5. Whom do people talk about at the meeting in France? ____________

 

 

Unit 11. Check-up.

Make sure that you know the following words and word combinations, translate them into Russian.

To offer a discount, to get a full refund, to be dispatched, cooling off period, interest-free credit, to be out of stock, online support, advertising on the web, e-banking, web support.

Make sure that you know the following words and word combinations, translate them into English.

Вернуть товары в течении 7 дней, информация о кредитной карте, способ платежа, гарантия возврата денег, гарантийное обслуживание, искать информацию в интернете.

Make up sentences or short dialogs with the following word combinations from the unit.

1. to build a single market

2. to ease travel of citizens and goods

3. to eliminate exchange rate problems

4. to provide price transparency

5. to create a single financial market, price stability and low interest rates

6. to be a political symbol of integration

7. to define and implement the monetary policy of the EU

8. to conduct foreign exchange operations

9. to hold and manage the official foreign reserves of the Member States

10. to promote the smooth operation of payment systems

Unit 12: Introducing a new product

Task 1. Match the words and phrases to their explanation.

launch	1. regional manager
to try hard to sell a product by advertising or other activities	2. to emphasize
each year	3. profits
to say that something is particularly important	4. trademark
person in charge of a particular area	5. variety
money received from selling goods	6. to promote
a symbol on a product to show a company’s ownership	7. introduction
a particular kind in a range of products	8. annual

Task 2. Read the following article and decide if the following statements are true or false.

Kiwifruit growers hope to strike gold with new product

Zespri is risking millions of dollars on the launch of an entirely new product – the bald, gold kiwifruit. The effort has been a great success. But the company must be careful to continue to promote the traditional hairy green variety, which has annual sales of $224 million and is New Zealand’s single most important fruit export. In Japan Zespri mangers decided to emphasize the fruit’s health-giving, energy-enhancing qualities. The new variety is sweeter and more attractive to Asian tastes. Regional manager for Zaspri in Japan and Asia says: ‘It is selling very well in Japan and is also being marketed in other countries. Sales picked up when the gold fruit became available’. 

The successful launch of the gold fruit is expected to increase profits in the long term. The Kiwifruit Marketing Board has retained all marketing and selling rights for Europe and overseas for the trademarked variety. This will protect revenue as the gold variety is planned worldwide. 

Regional Manager for Europe says, ‘It’s an excellent product: after 25 years selling traditional green kiwifruit, you don’t know how exciting it is to sell something different’.

                                                    (from the Financial Times)

 

1. Zespri has spent a lot of money on marketing a new product.

2. The new variety of kiwifruit is New Zealand’s most important fruit export.

3. Asians prefer the original green fruit.

4. The Kiwifruit Marketing Board is only marketing the new fruit in Japan.

5. The traditional kiwifruit did not sell well at the beginning of the season.

6. The European manager is not very enthusiastic about selling the product.

 

Task 3. A sales manager is presenting a product (a CD tower system) to some buyers.

attractive stylish robust    user-friendly well-designed  best-selling competitive appeal

1. As you can see, it’s ______________ and _______________.

2. Its selling price is just under $25 – a very _____________ price.

3. It has special features which should ________ to our customers.

4. The tower is ____________.

5. It is ____________, elegant and ____________.

6. I think the CD tower will be one of our _____________ products.

 

Task 4. Work in pairs. Prepare a short presentation about one of the electronic devices. Then present your product to other pairs. Use the following phrases.

Introducing the product

This is our new product.

I’m going to tell you about our new product.

One of its advantages is that …

Another advantage is that …

Describing the product.

Let me tell you about its special features.

It’s made of steel/aluminum.

It weights just 2.3 kilos.

It comes in a wide range of colors.

It’s a well-designed and high-quality product.

It’s robust, elegant and user-friendly.

Stating the product’s uses.

It’s ideal for traveling.

It’s ideal for the home or office.

It’s designed to be used with any type of material.

It really meets the needs of …

It is very simple to use.

Mentioning selling points.

It has several special features.

A very useful feature is the energy-saving design.

Another advantage is its very small size.

Its selling price is reasonable.

You can save 15 $ if you buy two devices instead of one.

I think this device will be one of our best-selling products.

Inviting questions.

Does anyone have any questions?

Would anyone like to ask a question?

Are there any questions you’d like to ask?