Task 4. Learn the following most common Australian expressions of slang. Make up you own dialogs with them.

Common Australian expressions

People new to Australia, particularly from non-English speaking backgrounds who have learned English at school, will probably be unfamiliar with some common Australian expressions or slang. Slang words originate from many different sources. Australians also use shortened versions of longer words.

· arvo – means ‘afternoon’. ‘I’ll give it to you this arvo’ means ‘I will give it to you this afternoon’.

· fortnight – means two weeks. Many employees are paid fortnightly – every two weeks.

· snag - sausages. Usually the raw type cooked at a BBQ. These can be made of pork, beef or chicken.

· chook - chicken.

· cuppa - a cup of tea or coffee. "Drop by this arvo for a cuppa" means ‘Come this afternoon for a cup of tea or coffee’.

Unit 9. Check-up.

Make sure that you know the following words and word combinations, translate them into Russian.

To have meetings monthly, to put something on the agenda, to sign a list of the people present, to approve the agenda, to collaborate informally, to concern everybody, to sit round a table.

Make sure that you know the following words and word combinations, translate them into English.

Посещать собрания, протокол собрания, пройти по пунктам повестки дня, достичь консенсуса, созвать экстренное собрание, собрания персонала, следующий пункт повестки дня, обобщать основные пункты.

Make up sentences or short dialogs with the following word combinations from the unit.

1. to be easy to schedule

2. to manage an executive’s diary

3. to be competent to schedule meetings

4. to schedule meetings one month in advance

5. to make a deal in a social environment

6. to wear certain clothing for business situations

7. to observe traditional business dress code

8. to prefer direct eye contact

9. to avoid standing out of the group

10. to let others judge you and your competence through your actions

 

 

 

Unit 10: Successful marketing

Task 1. Match the words to their definitions.

market leader	1. products sold to people for their own use
consumer goods	2. when a new product is introduced
product launch	3. the amount of goods a company wants to sell in a particular period
sales target	4. the amount of money a company is going to spend on advertising in a particular period
advertising budget	5. the company or product with the most sales

Task 2. Read the following paragraph and complete the table below. Speak about successful marketing using the table.

The key to successful marketing involves many different things. Most people would say successful marketing is just a good creative campaign. Some people would go further than that and say it involves many good marketing communications, reaching the right people, clear marketing messages, and working well with sales teams to get the right sales channels. But the most common definition of marketing is just two words: customer orientation. It means four things: what customers want, when they want it, at the right price and in a way that’s profitable for the company.

One of the most impressive marketing campaigns in the recent years has been the Orange mobile phone campaign, partly because the whole area of mobile technologies and mobile communications is very interesting and exiting, and partly because it was a great campaign in itself. It has the fantastic strap line ‘the future’s bright, the future’s orange’, which is so memorable and so meaningful for all segments of the population. A successful campaign should be planned properly, well budgeted and create a positive publicity for the company.

 

 

Successful marketing

1. good creative _______________

2. _________________

3. __________________

 

Good creative campaign

1. a successful ____________ ________

2. ____________ properly

3. well _____________

4. a positive _____________

 

Good marketing communications

1. reaching _____________ ______________

2. _________ _______________ ______________

3. __________ _______ ________ _______________

 

Customer orientation: producing

1. what customers _____________

2. _________ ________ _________ ____

3. _____ _____ _______ _________

4. ____ ____ ________ ________ _____________

 

Task 3. Comment on the followingparagraph. Give examples of companies selling dreams to their customers.

‘Customers are now spending more money on products they desire rather than on products they simply need. All companies must therefore produce goods of very high quality. More importantly, they must establish a brand for years to come by giving it emotional qualities that match customers’ strong desires. All companies must create and sell dreams.’