Match the jobs and their functions.

a) product line manager	1) a person who makes market research and develops market strategy
b) project manager	2) a person who managers production
c) supervisor	3) is in charge of a group of closely related products
d) marketing manager	4) is in charge of developing a certain project
e) personnel manager	5) a person who is responsible for finance
f) production manager	6) is responsible to manage the day-to-day activities of a group of workers
g) sales manager	7) directly supervises people in an organization
h) financial manager	8) is responsible for selling of goods
i) top manager	9) is responsible for overseeing the whole organization and engages in more strategic and conceptual matters, with less attention to day-to-day details

Here are three diagrams representing the structure of an organization. Study them and do the tasks below. Pay attention to the terms used.

 

A. Look at diagram 1. Which group of people…

1. own the company?

2. sell to the company?

3. formulate policy?

4. buy from the company?

5. work for the company?

B. Look at diagrams 2 and 3. Which part of this organization…

1. manufactures the products?

2. sells the products?

3. deals with personal matters?

4. creates new products?

5. buys supplies?

6. gets the products to the company?

7. records transactions, collects cash, makes payments,

and calculates costs?

     8. plans, schedules, monitors, measures, and gives directions?

Read the text and draw a company structure.

Most companies are made up of three groups of people: the shareholders (who provide the capital), the management, and the workforce. At the top of the company hierarchy is the Board of Directors, headed by the Chairperson (or President). The Board is responsible for making policy decisions and for determining the company’s strategy. It will usually appoint a Managing Director (or Chief Executive Officer) who has overall responsibility for the running of the Business. Middle managers head the various departments of functions within a company, which may include the following: Marketing, Public Relations, Personnel (or Human Resources), Finance, Production, Research and Development.

 

SECTION 2.

2.1. Words to be learned:

to achieve	- достигать
to advertize	- рекламировать
to accomplish	- совершать, выполнять, достигать
challenge	- проблема, задача, вызов
efficiently	- эффективно
facility	- оборудование, обеспечение, тех. средства
goal	- цель, задача, заданный уровень
to include	- включать, содержать в себе
internal environment	- внутренняя среда, внутренние условия
interrelated	- взаимосвязанный
objective	- задача, генеральная линия, цель
to perform	- выполнять
to set	- устанавливать
staff	- штат
to supply	- снабжать, поставлять

 2.2. Read the words in (A) and find synonyms in (B).

A. personnel, goal, to perform, problem, to include, position, directing

B. to accomplish, leading, challenge, staff, objective, to contain, job

 

Read the text with a dictionary and retell it, using the scheme.

What Do Managers Do?

Managers create and maintain an internal environment, commonly called the organization, so that others can work efficiently in it. A manager's job consists of planning, organizing, directing, and controlling the resources of the organization. These resources include people, jobs or positions, technology, facilities and equipment, materials and supplies, information, and money. Managers work in a dynamic environment and must anticipate and adapt to challenges. The functions of a manager (planning, organizing, directing, and controlling) are goal-directed, interrelated and interdependent.

    Planning involves identifying goals, objectives, methods, resources, responsibilities and dates of completion of tasks. It prepares the organization for the future. Examples of planning are strategic planning, project planning, promotions planning, advertising and staffing planning. When the plan is ready, the manager can follow it.

Organizing: To achieve the goals a manager often needs to organize new departments, office systems or re-organize businesses according to the plan, recruit, select and train employees. Assigning work and granting authority to employees are two important elements of organizing. A manager in a large organization often works with the company's human resources department to accomplish this goal.              

Directing/Leading: Managers must also lead. They set direction for the organization, groups of people or individuals and influence people to follow that direction to achieve organizational goals. Directing/Leading involves motivating, communicating, guiding, and encouraging employees.

Controlling includes constant monitoring and adjustment of systems, processes and structures and taking any corrective actions if necessary.

All managers at all levels of every organization perform these functions, but the amount of time a manager spends on each one depends on both the level of management and the specific organization.

The extent to which managers perform the functions of management - planning, organizing, directing, and controlling - varies by level in the management hierarchy. The term supervisor could be applied at all management levels of the organization to those who direct the work of others. But in common usage, however, the title tends to be used only in the first level of the management hierarchy. If an organization is divided into top, middle, and lower managerial levels, the term generally applies to the lower level.

2.4. Choose the right answer:

1. The planning function is closely linked with the __________ function. Give your reasons.

a) organizing	b) controlling	c) motivating
d) leading	e) staffing	f) all of the above
g) none of the above

 

2. All but one of the following are the elements of the planning process. Find an extra word.

a) resources	b) actions	c) implementation
d) objectives

3. Choose all the right words. Planning implies that managers should be:

a) leaders	b) capable organizers	c) reactive
d) proactive (инициативный)

 

4. The term supervisor can be applied at

a) top level	b) first level
c) middle level	d) all of the above

 

5. Controlling is performed at all managerial levels and includes

a) constant monitoring	b) adjustment of systems
c) taking corrective actions	d) all of above