Task 5. Translate the following words

1. globalization, global

2. establish, establishment, established

3. advertise, advertisement

4. reduce, reduced, reduction

5. introduce, introduction

6. compete, competition

7. promotion, promote

8. Europe, European, euro

 

Task 6. Fill in the blanks with the words from exercise 5

1. The............ in taxes usually stimulates production.

2. Both small and large companies spend money on........ in newspapers or on TV in order to promote their goods and services.

3........... may help people to move from one country to another easily in order to seek for better jobs.

4. In order to get more profits companies try to... goods.

5. The.................. of the single currency has made interactions between different foreign companies much easier and faster.

6. The members of the.................. Union started to use the................. as thesingle currency in 1999.

7. Famous American companies such as Coca-Cola, and McDonalds have already.................. subsidiaries in Russia and they can successfully.................... with domestic producers for consumers.

 

 

Russian economy has grown considerably since the financial crisis of 1998. High oil prices and a relatively cheap ruble were important factors of these economic suc­cesses, but since 2000 investment and consumer demand have played a very important role. Russia has also improved its international finan­cial standing.

Strong oil export incomes have allowed Russia to increase its cur­rency reserve. These achievements, along with structural reforms of the government, have increased business and investor confidence in Russia's economic prospects.

But still there are some problems which include a weak banking system, a poor business climate that discourages domestic and foreign investors, corruption, and a lack of trust in institutions.

Vocabulary: means – средство, средства to hinder – препятствовать transition – переход challenge – вызов evident – очевидный (очевидно) considerable – значительный huge supply – огромный запас to require – требовать to support – поддерживать

to increase – увеличивать to improve – улучшать achievement – достижение to advance – продвигать to discourage – обескураживать, отпугивать a lack of… - недостаток, отсутствие rather than – скорее, чем

Task 2. Find positive and negative features of Russian economy. Put them down in a table.

Task 3. Translate into English.

а) Если бы эта компания обладала значительным потенциалом для роста, то ей бы удалось выжить во время кризиса.

b) Работа нашей фирмы основана на доверии, эффективности и успехе.

c) Что нам нужно сделать, чтобы улучшить имидж компании?

d) Потребительский спрос значительно вырос к концу этого года.

e) Отсутствие планов на будущее – отсутствие будущего.

 

Task 4. Finish the following sentences with your ideas:

-Our life is full of challenges, for example…

-To have a great potential for growth a national economy should…

- There are many factors which hinder the growth of a national economy…

- Natural resources help to achieve considerable successes in economic development, because…

 

Vocabulary: to look for – искать complex – сложный instead of – вместо того, чтобы

discovery – открытие to describe – описывать

Task 3. Answer the questions:

1. What is advertising?

2. What are the main goals of advertising?

3. What are the advertising media?

4. What are the rules of efficient advertisement design?

5. What is AIDA?

6. What are most efficient words in advertising message?

7. What was advertising before and after 1960s?

8. What are the main problems of global advertising?

 

Task 4. Make dialogues

An outsider is speaking to a young marketing specialist about advertising.

Student A. You are a common person who is sure that publicity plays on our emotions, distracts our at­tention from more important things and is unnec­essary. You tell your partner about it.

 

Student B. You are a beginning marketing specialist. You are very confident and can prove your point of view. Your opinion is that the world can not exist without advertising. How would people choose what to buy without it? Try to persuade your partner that you are right.

 

Task 5. Split into groups of 3-4 students and advertise some products to your group. Try to follow the advice given in the text.

 

XI. Globalization of World Economy