Customer, harmful, convinces, argue, interrupts, advertising

 

1. ----------------------- promotes the materialistic way of life

2. An advertisement -------------- interesting programme

3. Advertising creates a -------------- culture

4. People can buy --------------- products

5. Advertising ------------ people to buy things they don’t need

6. Some critics ------------ about good and bad points of advert

Задание5. Выберите положительные и негативные стороны рекламы

· Without advertising many forms of mass media might not exist

· Advertising creates a customer culture

· Advertising promotes the materialistic way of life

· In some countries it is allowed the advertisement of tobacco and alcohol

· Commercial gives true information

· Ads show life unrealistically

· Advertisement puts pressure on customers

· Advertising convinces people to buy things they don’t need

· Advertising is creative and full of humour

· Ads teach you how to get the best value of your money

· Ads help you choose best products

 

Задание 5. Изучениеновойлексики:

 

An advertising (good, TV)

 

A customer (an average, clever)

 

To interrupt (a lesson, a programme)

 

To convince (a pupil, a son)

 

To argue (with friends)

 

An influence (bad, harmful)

Должен знать: Лексический (1200-1400 лексических единиц) и грамматический минимум, необходимый для чтения и перевода (со словарем) иностранных текстов профессиональной направленности.

Должен уметь: Общаться (устно и письменно) на иностранном языке на профессиональные и повседневные темы; переводить (со словарем) иностранные тексты профессиональной направленности; самостоятельно совершенствовать устную и письменную речь, пополнять словарный запас.

 

Вывод по практической работе________________________________________

 

ПРАКТИЧЕСКАЯ РАБОТА № 41

Тема: Взаимосвязь экономики и технологий в современном мире.

Актуализируются в работе ОК:

ОК 1. понимать сущность и социальную значимость своей будущей профессии, проявлять к ней устойчивый интерес.

ОК 6. Работать в коллективе и команде, эффективно общаться с коллегами.

ОК 7. Берет на себя ответственность за работу членов команды (подчиненных), результат выполнения заданий.

Цель: формирование навыков чтения и перевода текстов профессиональной направленности для самостоятельного определения задач профессионального и личностного развития, занятия самообразованием, осознанного планирования повышения квалификации

Информационное обеспечение: рабочая тетрадь для выполнения практических работ, англо-русский словарь И.Р. Гальперина

Материально-техническое оснащение рабочего места обучающегося: компьютер, магнитофон

Ход работы

Задание 1.

Алгоритм выполнения задания:

What is a brand? In my opinion, it is not only a trademark of some company, but the name of certain product we use every day. For example, speaking about coffee most of us say Nescafe, but not "coffee". This short example also illustrates the main aim of producers - to create brand popularity, so that most of people would recognize the product among the competitors products.

Advertising campaigns are launched to enhance brand awareness, that is why sometimes brand costs more than the whole company. For example one day of advertising at Yandex website (what is called by Yandex sales managers as "increasing brand popularity") costs $20,000. Recognition of a brand or, how it is called, brand awareness helps people to find the necessary size, quantity, taste, especially, when they are in another country and do not know the local products" specifications.

What qualities should brand name possess? First of all, it should be eye-catching. NameLab is the company, which creates brand names, gives an example of 7-Up Company, which lost $120 millions using name "Lyke Cola" as a brand name first time after launching its product. Name Sony is based on "son", which means sound in most of the countries.

As all brand names are registered and protected by law, no one else can produce the same product under such brand name. It is very hard to create a new brand name, as more than 365,000 brands were registered in October, 2000 by American Patent Organization, whereas Oxford dictionary consists of 615,100 words, so some companies use brand stretching - using a leader-brand to launch a new product in a new category.

Brands always add value to products. That is why branded products seem to be more expensive among other ones. But if we pay more, we want to get a better quality, and it is not guaranteed. All in all, brands are one of the moving forces of globalisation.

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Задание 2.Skim read the following text

The name is the most important element of a successful brand. Packaging

changes, advertising changes, products even change but brand names never

change.

Where do great brand names come from? All different sources, they may come

from family names or perhaps the inventor’s favorite color or animal or

sometimes the names are just completely made up. For example, McDonald’s

is a family name, Adidas was created from the inventors name AdiDassler,

Volvo means “to roll” in Latin and KODAK was completely made up by the

inventor George Eastman because he thought it was unusual and different.

Задание 3.Discuss the following questions in pairs:

1. Why are brand names important?

2. Name three different sources of brand names.

3. Do you think brands are important? Why?

4. Do you have a favorite brand? What is it and why do you like it?

 

Задание 4.Can you guess where the following brand names came from?

Match the brands in the box with the correct text below.

 

1. Toyota 2. Chanel no.5. 3. Rolls Royce

4. Reebok 5. Nike 6. Nivea

 

a) From the Latin word meaning, ‘snow-white’.

b) This was the fifth perfume made by the same company.

c) Named after the Greek Goddess of Victory.

d) Originally a Japanese family name Toyoda. The inventors changed one

letter to make it easier to pronounce overseas.

e) Named after an African Gazelle.

f) The family names of two men, one a motor enthusiast and the other an

engineering genius.

 

Задание 5.Rank your favorite brands from 1-10 (1 = like the most, 10 =like the least)

Задание 6.In pairs invent a new product and give it a name.

Think about the following points:

• What is special or unusual about your product?

• Why would people want to use or buy it?

• How does the name relate to the product?

 

Once you have chosen the name for your product prepare a short oral

presentation to give to the rest of the class. In your presentation you should

describe your product and explain how and why you chose its name. Both of

you should speak in the presentation.

Here are some useful phrases that may help you with your presentation:

• We would like to introduce our new invention…

• We chose the name… because…

• You can use it to…

 

If you can’t think of any ideas for a new product use one of these ideas.

1. A thick slimy green jelly soda drink

2. A flying schoolbag that you can control by remote control

3. An alarm clock that switches off when you shout at it

4. A television computer

5. A digital watch with a built in mobile phone and mini computer…

6. A new digital homework personal organiser

7. A new high speed flying carpet

Должен знать: Лексический (1200-1400 лексических единиц) и грамматический минимум, необходимый для чтения и перевода (со словарем) иностранных текстов профессиональной направленности.

Должен уметь: Общаться (устно и письменно) на иностранном языке на профессиональные и повседневные темы; переводить (со словарем) иностранные тексты профессиональной направленности; самостоятельно совершенствовать устную и письменную речь, пополнять словарный запас.

 

Вывод по практической работе________________________________________

 

ПРАКТИЧЕСКАЯ РАБОТА № 42