Save your answer into the bank.

Exercise 6. Watch the video http://www.youtube.com/watch?v=z2TfxOVvTL8

Business in the cloud

Answer the questions to the video:

1. What is known as the cloud?

2. What does cloud do away with?

3. How can cloud power data of airlines, hotels, car services and restaurants be used together?

4. What is the main advantage of cloud providers?

 

Exercise 7. Make the tapescript of the video from the previous exercise.

 

Exercise 8. Don’t translate like this!

 

Cloud computing is a colloquial expression used to describe a variety of different computing concepts that involve a large number of computers that are connected through a real-time communication network (typically the Internet). In science, cloud computing is a synonym for distributed computing over a network and means the ability to run a program on many connected computers at the same time.

The cloud computing is mostly used to sell hosted services in the sense of Application Service Provisioning that run client server software on a remote location. Such services are given popular acronyms like 'SaaS' (Software as a Service), 'PaaS' (Platform as a Service).

 

Google translate:

Облачный компьютер ­- ­­разговорное выражение, используемое для описания различных концепций, которые связаны с вычислительной большое количество компьютеров, подключенных через общение в реальном времени сети (обычно Интернет). В науке, облачных вычислений является синонимом для распределенных вычислений по сети и означает возможность запуска программы на многих подключенных компьютеров в то же время.
Облачный компьютер в основном используется, чтобы продать Hosted Services в смысле Application Service Provisioning, которые бегают по программному обеспечению клиент-сервер на удаленном месте. Такие услуги предоставляются популярных сокращений, как "SaaS (программное обеспечение как услуга),«PaaS» (платформа как услуга).

 

Give your translation variant!

SAVE YOUR ANSWER TO THE BANK

 

UNIT 16.

SEO – keywords

16.1.Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Other tactics:

Robust Taxonomy Options

The ability to create a well-organized brand and category taxonomy will help the navigation of your site and improve your SEO. Brand pages can be optimized for branded keywords, which often drive high converting visitors.

Automated XML Sitemaps

An XML sitemap provides another way for you to make your website more crawlable. Adding an XML sitemap will not increase your rankings, but it does help Google locate, crawl and index new pages more quickly. An ecommerce platform with automatic XML sitemap generation will make creating and updating your Sitemap easier.

Blog

Since Google has repeatedly recommended content marketing as an effective strategy for building backlinks, a blog is an essential tool in the SEO’s arsenal. Look for a platform that offers a full-featured blog, complete with commenting, social sharing, anti-spam and RSS feed features.

Robots.txt Control

A robots.txt file allows you to specify URLs and/or directories that robots should not crawl. This is especially helpful for blocking search engines from crawling non-HTML files (such as PDFs) that do not support the robots meta tag. Keep in mind that Google will not crawl URLs blocked by robots.txt but does reserve the right to display blocked URLs in SERPs.

 

 

Analytics Enabled Site Search

Your ecommerce site should allow users to search for products on your site. However, simply returning results to your visitors is not enough; the platform should integrate with Google Analytics site search reporting feature. This will allow you to see the keywords visitors use when searching on your site and can be powerful data for keyword research.

Authorship Markup

Not only can the rel=”author” tag have a tremendous impact on SERP CTRs, but also, the case for author rank as an important ranking factor in SEO is quite strong. Look for an ecommerce platform that makes it easy to add authorship markup to blog posts and information pages.

Answer the questions:

1. What principle is at the head of search engine optimization?
2. How can you help with the navigation of your site and improve your SEO?
3. What does an XML sitemapprovide?
4. What does a robots.txt file allow doing?