Webinar Marketing: The Gateway to Your Ideal Clients

Answer the questions to the video:

1. Why is a webinar convenient form of learning?
2. Why are the webinars effective?
3. How can webinars help save money?

 

Exercise 7. Make tapescript of the video from the previous exercise.

Exercise 8. Don’t translate like this!

1. The planned deliverables of xcon include a basic floor control protocol. Binary Floor Control Protocol (BFCP) published as RFC 4582.

2. Bernard Luskin, a pioneer of e-learning, advocates that the "e" should be interpreted to mean "exciting, energetic, enthusiastic, emotional, extended, excellent, and educational" in addition to "electronic."

Планируется подготовить из XCON включают в себя основной протокол управления этажа. Двойной Этаж Control Protocol (BFCP) опубликован в RFC 4582.

Бернард Ласкин, пионер е-лернинга, выступает за то, "е" следует понимать в значении "захватывающие, энергичных, увлеченных, эмоциональные, расширенные, отлично, и образовательный" в дополнение к "электронным".

Give your translation variant.

 

UNIT10.

E-payment systems – mobile-banking - mobile payments

10.1. E-payment systems are an e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders.

PayPal is an acquirer, performing payment processing for online vendors, sites, and other commercial users, for which it charges a fee. It may also charge a fee for receiving money, proportional to the amount received.

Peter Thiel, the founder of PayPal, has stated that PayPal is not a bank because it does not engage in fractional-reserve banking

Other types of e-payments.

Digital currency, among its various names, is electronic money that acts as alternative currency.

Digital currency exchangers (DCE s, independent exchange providers or e-currency exchangers) are market makers which exchange fiat currency for electronic money, such as digital gold currency (DGC), and/or convert one type of digital currency (DC) into another, such as Liberty Reserve into Bitcoin. Exchangers apply a commission to transactions.

Cryptocurrencies, such as Bitcoin, Litecoin and PPCoin, are a form of digital currency which relies on cryptography, as well as proof-of-work schemes, in order to create, distribute and maintain the currency. Cryptocurrencies are usually peer-to-peer and decentralized.

Financial cryptography (FC) is the use of cryptography in applications in which financial loss could result from subversion of the message system.

Cryptographers think of the field as originating in the work of Dr David Chaum who invented the blinded signature. This special form of a cryptographic signature permitted a virtual coin to be signed without the signer seeing the actual coin, and permitted a form of digital token money that offered untraceability. This form is sometimes known as Digital currency.

A widely-used and previously-developed cryptographic mechanism is the Data Encryption Standard, which was used primarily for the protection of electronic funds transfers. However, it was the work of David Chaum that excited the cryptography community about the potential of encrypted messages as actual financial instruments.

Financial cryptography includes the mechanisms and algorithms necessary for the protection of financial transfers, in addition to the creation of new forms of money. Proof of work and various auction protocols fall under the umbrella of Financial Cryptography. Hashcash is being used to limit spam.

Financial cryptography is distinguished from traditional cryptography in that for most of recorded history, cryptography has been used almost entirely for military and diplomatic purposes.

As part of a business model, FC followed the guide of cryptography and only the simplest ideas were adopted. Account money systems protected by SSL such as PayPal and e-gold were relatively successful, but more innovative mechanisms, including blinded token money, were not.

State the following sentences as true or false:

 

1. Online money transfers have replaced traditional paper methods.

2. PayPal service isn’t free.

3. Digital currency has the form of e-money.

4. Digital currency exchangers convert one type of digital currency (DC) into another.

5. Dr David Chaum who invented the a cryptographic signature permitted a virtual coin to be signed without the signer seeing the actual coin.

 

 

What are Mobile Payments?

There is a whole range of different types of mobile payment services including WAP, SMS, QR Codes, NFC and mBanking. Below is a breakdown of each of these mobile payment services:

SMS Payments: You send a payment request via SMS and a charge is applied to your phone bill. The merchant is informed of the charge and then releases the goods, which are most often digital (i.e. music, ringtones, apps etc.). In some cases an MMS message containing a QR barcode is delivered to you and scanned by the merchant for payment confirmation (i.e. electronic ticketing). This type of payment is often used for charity donations as well..

Mobile Web Payments (WAP): This is just shopping on a mobile website or regular website through your mobile phone browser. You enter your credit card and mailing information onto the website to pay for your desired products or services much in the same way as you would on your PC or laptop.

QR Code: Payment by QR Codes is a fast and efficient contact payment solution via Smart Phones. The user scans a QR barcode using the QR Pal application to complete a payment transaction.

Near Field Communications (Contactless NFC): An NFC enabled phone contains a radio frequency ID (RFID) chip or NFC technology, which communicates with the merchant's terminal allowing transactions to be triggered wirelessly. NFC Payments are currently limited to $15 without entering a PIN.

mBanking: It is now possible to make payments and transfers via online banking and banking applications on your mobile phone.

Source: http://www.qrpay.com/payments

Which mobile payment allows

4. paying through your mobile phone browser;

5. wireless transactions with the merchant's terminal;

6. paying via SMS;

7. paying via online banking;

8. paying by scanning a QR code

 

10.2. Mobile banking is a system that allows customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or personal digital assistant.

The earliest mobile banking services were offered over SMS, a service known as SMS banking. With the introduction of smart phones enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers.

Mobile banking have led to increasing use of special client programs, called apps, downloaded to the mobile device. With that said, advancements in web technologies such as HTML5, CSS3 and JavaScript have seen more banks launching mobile web based services to complement native applications. A recent study (May 2012) by Mapa Research suggests that over a third of banks have mobile device detection upon visiting the banks' main website. A number of things can happen on mobile detection such as redirecting to an app store, redirection to a mobile banking specific website or providing a menu of mobile banking options for the user to choose from.

 

Answer the questions:

 

1. What is mobile banking?

2. When did SMS banking appear?

3. What can mobile device detection mean?

MOBILE PAYMENTS

Mobile banking differs from mobile payments, which involve the use of a mobile device to pay for goods or services either at the point of sale or remotely, analogously to the use of a debit or credit card to effect an EFTPOS payment.

Direct operator billing, also known as mobile content billing, WAP billing, and carrier billing, requires integration with the operator. It provides certain benefits:

1. the operators already have a billing relationship with the consumers, the payment will be added to their bill.

2. Provides instantaneous payment

3. Protect payment details and consumer identity

4. Better conversion rates

5. Reduced customer support costs for merchants

One drawback: the payout rate will be much lower than with other payment providers. Examples from a popular provider:

· 92% with Paypal

· 85 to 86% with Credit Card

· 45 to 91.7% with operator billing in the US, UK and some smaller European countries, but usually around 60%^[14]

More recently, Direct operator billing is being deployed in an in-app environment, where mobile application developers are taking advantage of the one-click payment option that Direct operator billing provides for monetising mobile applications. This is a logical alternative to credit card and Premium SMS billing.

QR codes are an easy way to inject info into mobile phone. This makes it easy to create communication such as visit a website or copy useful text. QR codes have been around since they were invented in 1994. Originally used to track products in warehouses, QR codes were designed to replace traditional (1D bar codes). Traditional bar codes just represent numbers, which can be looked up in a database and translated into something meaningful. QR, or “Quick Response ” bar codes were designed to contain the meaningful info right in the bar code. They’ve been a successful marketing tool in Asia and Europe. In Germany a startup called GO4Q introduced mobile shopping / window shopping based on QR codes in October 2012. The system evolved and mobile payment was added by december 2012. GO4Q is using standard card payment procedures and thus not regionally limited. It requires a single registration.

Google, PayPal, GlobalPay and GoPago use a cloud-based approach to in-store mobile payment. The cloud based approach places the mobile payment provider in the middle of the transaction, which involves two separate steps. First, a cloud-linked payment method is selected and payment is authorized via NFC or an alternative method. During this step, the payment provider automatically covers the cost of the purchase with issuer linked funds. Second, in a separate transaction, the payment provider charges the purchaser's selected, cloud-linked account in a card-not-present environment to recoup its losses on the first transaction