Практическая работа №33 « Маркетинг и менеджмент. Subjunctive Mood »

Задание. Раскройте скобки, употребляя гла­голы в требующейся форме.

1. If she (to ask) me yesterday, I should certain ly have told her all about it. 2. If you (to do) you¹ morning exercises every day, your health would b much better. 3. If he is not very busy, he (to agree) to go to the museum with us. 4. If I (not to be) present at the lesson, I should not have under stood this difficult rule. 5. If he reads fifty page every day, his vocabulary (to increase) greatb 6. If they (to know) it before, they would ha\ taken measures. 7. If I (to get) this book, I shall I¹ 8- If you really loved music, you (to go) to the Philharmonic much more often. 9. If you had not wasted so much time, you (not to miss) the train. 10. If you (not to miss) the train, you would have arrived in time. 11. You (not to miss) the teacher's explanation if you had arrived in time. 12. You would have understood the rule if you (not to miss) the teacher's explanation. 13. If you (to understand) the rule, you would have written the test-paper successfully. 14. If you had written the test-paper successfully, you (not to get) a "two". 15. Your mother (not to scold) you if you had not got a "two". 16. If your mother (not to scold) you, you would have felt happier.

Задание. Образуйте условные предложения.

You did not ring me up, so I did not know you were in trouble. If... 2. You left the child alone in the room, so he hurt himself. If... 3. They spent a year in the tropics, so they got very sun-tanned. If... 4. It rained heavily, so we got drenched to the skin. If... 5. Why didn't you watch the cat? It ate all the fish. If... 6. A huge black cloud appeared from behind the forest, so we had to turn back and hurry home. If... 7. The travellers had no camera with them, so they could not take photos of the beautiful scenery. If.. 8. There was no sugar left, so we had to go to the shop late in the evening. If... 9. This house is very nice and comfortable, but it is not very good for living because it is situated close to a chemical plant and the air around is very bad. If... 10. He is an excellent specialist, but I cannot ask his ad­vice because I am not acquainted with him. If... 11. You cannot enjoy this merry evening party be­cause you have a toothache. If... 12. You know the material well enough, but you are very absent-minded, and that's why you always make many mistakes. If... 13. We shall not go to see them because it is very late. If... 14. Naturally she was angry, because you were in her way. If...

 

Практическая работа №34 «Маркетинг и менеджмент. Subjunctive Mood»

Задание. Переведите письменно.

WHAT IS MARKETING?

People talk about the marketing mix. This consists of:

• choosing the right product (= what a company produces/makes or offers);

• selling it at the right price (= what it costs to the buyer/consumer);

• using the right kind of promotion (= the ways to make the product popular and well-known; this includes advertising);

• making it available in the right place (= where you sell the product and how it reaches the consumer; also known as distribution).

This 'mix' is often referred to as the four Ps and marketing people have the job of matching these things to the needs of consumers (= the people who buy and use products). People who buy the products of a particular company are that company's customers/clients.

'SALES' AND 'MARKET'

There are a number of words, which combine with sales and market to form compound nouns and word partnerships which are very common in marketing.

• sales figures: the amount you have sold

• sales target: the amount you would like to sell in a future period

• sales forecast: the amount you think you will sell in a future period, например next year

• sales representative: a person who sells a company's products

• sales/marketing manager: the person who runs the sales/marketing department

• market research: collecting and studying information about what people want and need

• market share: the % of a market that a company has, например a 20% market share

• market leader: the company or product with the biggest market share

COMPETITION

Ford Motors is the market leader in the UK car industry. Its main competitors (= the most important companies in the same market) are Vauxhall and Rover, and it has had to work very hard in recent years to maintain its market share. Every time a competitor launches a new product (= introduces a new car onto the market), it is harder for Ford to stay in front.

A COMPANY'S IMAGE

The image of a product/company (= the picture or idea that people have of the product/company) is very important in sales and marketing. Some companies want a fashionable image (= modern andup-to-date), others do not. For example a car can be:

• mass-produced (= made in large numbers), reliable (= you can trust it), good value', functional but boring

• young; exciting, glamorous (= exciting + attractive); often fashionable, dangerous; not very practical

• high quality (= high standard/very good), luxury (= expensive and giving great comfort), high status/prestige (= important; driven by important people).