The IKEA Business Service Package

IKEA Business offers a full range of services to professional customers, companies and organisations. Our trained staff can help with everything from individual workstations, to planning a complete office. As an IKEA Business customer you can purchase from the specialist Business Catalogue, or from the complete range in the store. Optional delivery and assembly services are available on request. Enquire at the store for more details.

 

Task IV

 

Read and translate the text.

· paradise [΄pærә͵dais] – рай, райский уголок

· well-stocked – хорошо оснащенный

· market stall - палатка на городском рынке

 

London is a paradise for shoppers. Famous department stores like Harrods and Selfridges have got a large selection of goods for everybody. You can also find antique shops, designer shops, well-stocked book shops, market stalls and many other kinds of shops. Second-hand shops and charity shops are also popular with young people.

 

Answer the questions.

· Why is London a paradise for shoppers?

· What are Harrods and Selfridges famous for?

· What shops are popular with young people?

 

Task V

 

Read and translate the text.

 

· space - пространство; площадь

· atrium [΄eitriәm] - преддверие

 

Selfridges

 

Selfridges is a department store which began trading many years ago. It is based in Oxford Street. It is London's second largest department store after Harrods. The retail space is 150,000 m².

In the 1990s the store experienced some problems with its image because people thought it was old-fashioned. To solve the problem, Selfridges invested £50m to re-establish the business as one of the capital's main shopping attractions. They decided to offer a wide choice of products to attract more customers. They built a huge central 'atrium' or entrance hall, and a series of new stores. Some of the stores are re-designed and others, such as Children's World, have their own restaurant.

 

Describe the store: age, location, size and what type of retail outlet it is.

Answer the questions.

 

· Who is Selfridges’s main competitor?

· What problem did the store have?

· What new features does the store offer?

 

Task VI

 

Read and translate the text.

 

· a superstore - универсам широкого профиля (огромный розничный магазин самообслуживания, в котором продают все виды продовольствия, одежды, бытовой техники и др. товаров; цены товаров в таком магазине часто ниже цен в специализированных магазинах)

· for cash – за наличный расчет

 

In Britain shops have fixed prices, but you can bargain in street markets. Shops have sales in January and again in the summer, when a lot of items are cheaper. Superstores have special offers on some items every week. Shops don't usually give a discount for cash. The British usually bargain when they buy houses and cars, or anything that is second-hand.

 

Answer the questions.

 

· Can you bargain in Britain shops?

· When do the shops in Britain have sales?

· When do the shops in Britain have special offers?

 

Task VII. Circle the correct words.

 

I love shopping in London because it's got a lot of exciting / excited shops. On Saturday my friend and I went to Harrods. I wasn't surprising / surprised to see so many people there. The merchandise is amazing / amazed. But I was annoying / annoyed because things are expensive. Something embarrassing / embarrassed happened. I got lost in the store. I was tiring / tired after the long day, but my friend wanted to look at all the interesting / interested goods. My mum was annoying / annoyed because we got home late. And I was exhausting / exhausted.

 

Task VIII

 

Read and translate the dialogue.

Int. = Interviewer

VB = Verna Brown

 

Int.:      Verna, how important is advertising in selling products?

VB:      Well, it's an important marketing tool, and it works in a number of different ways.

Int.:          What are some of the ways it can work in?

VB:          Advertising can inform or persuade or remind or motivate; obviously the type of ad depends on the product.

Int.:          Oh, I see. What do you think makes a good advertisement?

VB:    In my opinion, a good advertisement always concentrates on the product.

 

Answer the questions.

 

a. How important is advertising in selling products?

b. What are some of the ways advertising can work in?

c. What makes a good advertisement?

 

Task IX