Match the words and their translations

Exam topics

TOPIC 1

The Term “Design”

Match the words and their translations

Ambiguous rigorous to define distinction realm applied art to initiate to imply conscious to convey obvious

явный, очевидный прикладное искусство (зд.) многозначный подразумевать инициировать cтрогий царство, королевство передавать определять сознательный различие

Read and translate the text. Write out new vocabulary

The word "design" is often considered ambiguous depending on the application.

Design is often viewed as a more rigorous form of art, or art with a clearly defined purpose. The distinction is usually made when someone other than the artist is defining the purpose. In graphic arts the distinction is often made between fine art and commercial art.

In the realm of the arts, design is more relevant to the "applied" arts, such as architecture and industrial design. In fact today the term design is widely associated to modern industrial product design as initiated by Raymond Loewy and teachings at the Bauhaus and Ulm School of Design (HfG Ulm) in Germany during the 20th Century.

Design implies a conscious effort to create something that is both functional and aesthetically pleasing. For example, a graphic artist may design an advertisement poster. This person's job is to communicate the advertisement message (functional aspect) and to make it look good (aesthetically pleasing).

The distinction between pure and applied arts is not completely clear, but one may consider Jackson Pollock's paintings as an example of pure art. One may assume his art does not convey a message based on the obvious differences between an advertisement poster and the mere possibility of an abstract message of a Jackson Pollock painting. One may speculate that Pollock, when painting, worked more intuitively than would a graphic artist, when consciously designing a poster. However, Mark Getlein suggests the principles of design are "almost instinctive", "built-in", "natural", and part of "our sense of 'rightness'." Pollock, as a trained artist, may have utilized design whether conscious or not.

3. Answer the questions:

1) What’s design?

2) Is there any difference between design and other forms of art?

3) What other forms of art do you know?

4) Why should designers consider both aesthetic and functional aspects? Can you give your own example?

5) Who was the originator of the term design?

6) Can you give your own definition of ‘design’?

7) How do you understand the term ‘pure art’?

Give the main idea of the text in writing

TOPIC 2

THE HISTORY OF DESIGN DEVELOPMENT

 

1. Match these words and expressions with their meanings

1) the meaning of constructing or planning 2) economic and esthetic causes 3) the international market 4) the handicraft production 5) common or ideal samples 6) extra decoration of goods 6) the best ideas and opportunities 7) electric staff 8) a new image 9) promotion of goods 10) the peculiarities of molding 11) colour mixing perception

a) лучшие идеи и возможности b) особенности отделки (декорирования) c) смысл построения или планирования d) восприятие смешения цветов e) экономические и эстетические причины f) продвижение товаров g) ремесленное производство h) зд. электроприборы i) новый облик j) международный рынок k) общие или идеальные образцы l) дополнительное украшение товаров

 

Give the main idea of the text (in writing)

 

TOPIC 3     INTERIOR DESIGN

Match the words with their translation

1) surroundings 2) environment 3) evaluate 4) negligible 5) solicit 6) response 7) application 8) activity 9) unnoticed 10) furniture

a) применение b) окружение c) вид деятельности d) незамеченный e) просить, требовать f) незначительный, ничтожный g) оценивать h) окружающая среда i) мебель j) отклик, ответ

Give the main idea of the text in writing

TOPIC 4 THE ROLE OF INTERIOR DESIGN IN MODERN LIFE

The study of interior design, its development and change through history is a useful way both to explore the past and to make sense of the spaces in which modern life is lived.

Professional interior designers are expected to study design history, to know the practices of the past in the terms of “styles”, and to know the names and the nature of the contributions of those individuals who generated the most interesting and influential approaches to design.

 

3. Find the English equivalents in the text:

жизнедеятельность людей, вне дома, именно радость, отражать реальность, служить целям, со времен происхождения, оказывать влияние, вмещать, использовать пространство с пользой, изучать историю дизайна, знать правила употребления термина «стиль» в прошлом, суть вклада, влиятельный.

4. True or false:

1) Human life activities are played out in interior spaces.

2) The very joy of being outside reflects the fact that we spend a greater part of our life outside.

3) Buildings and their interiors exert their influence only on the activities of people.

4) The study of interior design, its development and change through history is a useful way to explore the past.

5) Professional interior designers are expected to know the names of the people who contributed much to the development of the design.

 

5. Answer the questions:

1) Why do we like being out-of-doors?

2) What does the joy of being outside reflect?

3) What are the buildings and their interiors are planned for?

4) Why is it useful to study the history of the interior design?

TOPIC 6

Commercial Art

 

Overview of Commercial Art

Learn about the field of commercial art and what kinds of media it encompasses. To enter this field, commercial art education is most commonly offered at the undergraduate degree level and it can provide a foundation for a variety of careers. Commercial art applies artistic principles to a variety of fields. The work of commercial artists is used to sell, promote, explain, narrate, and inform. They may design media such as advertisements, logos, billboards, brochures, book covers, or product packaging. Commercial artists are typically employed by advertising agencies, newspapers, magazines, graphic design firms, television studios, and similar businesses.

Education in Commercial Art

Commercial art instruction is commonly available through associate degree programs offered by two-year community colleges. The curricula in these programs can serve as entry-level training or prepare program graduates to continue their education in bachelor's degree programs in related areas, like commercial photography, media arts, or illustration.

Students in an associate degree program can expect to complete courses in topics such as commercial art and illustration, color theory, drawing, graphic design, typography, multimedia design, and photography. They should also take courses that can familiarize them with the computer software programs commonly used in the commercial art business, such as Adobe Photoshop and Illustrator.

Students interested in commercial art careers might also want to participate in internships to improve their professional skills and develop their portfolio. This collection of work showcases commercial artists' skills to potential employers, and it can be essential to landing a job.

Answer the questions

1) What do commercial artists design?

2) How long does a course in commercial art usually last?

3) What are the students expected to do?

4) What are the related areas of commercial art?

5) What  topics are studied by commercial art students?

6) What is a portfolio?

3. Find the English equivalents: включать в себя, применять принципы, рекламные объявления, рекламные агентства, степень бакалавра, учебный план, закончить курс, интернатура(практика), улучить профессиональные навыки, потенциальный работодатель

                                                                                                    

TOPIC 7

Topic 9

Answer the questions

2) Who are the participants of the interview?

3) What are the common mistakes in any interior design?

4) How can color be used effectively in interior design?

5) What style is used in the designer’s house?

6) What is the main idea of the text?

 

TOPIC 10

Answer the questions

1) Who is Tricia Foley?

2) What is the style of a traditional home from her perspective?

3) How should a children’s room be designed?

4) What is the main aim of a designer in her opinion?

5) What schemes and methods are always helpful for creating a classic style?

Exam topics

TOPIC 1

The Term “Design”

Match the words and their translations

Ambiguous rigorous to define distinction realm applied art to initiate to imply conscious to convey obvious

явный, очевидный прикладное искусство (зд.) многозначный подразумевать инициировать cтрогий царство, королевство передавать определять сознательный различие