Copywriting Exercise 3: Restaurant Commercial

 

Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a restaurant's commercial.

 

The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.

 

Product:

Family restaurant

 

Company Name:

Spencer's

 

Tagline:

Feeding Your Family Since 1974

 

Target Audience:

Primary audience is families with children. The restaurant also has an established clientele of older folks who used to bring their own children to Spencer's.

 

Ad's Focus:

Spencer's has bought ad time during the 5-7 p.m. drive home. Radio spots will air during this time to entice families to skip dinner at home but still have a home cooked meal at the restaurant. Parents on the go can come to the new drive through window they've named Spencer's Express.

 

Special Promotions:

Children under 12 always eat free when dining at the restaurant. Fridays are all you can eat buffet style from 7 p.m. to 9 p.m.

Challenge:

Spencer's has been losing money during the week because families are opting for fast food chains instead. The restaurant's owners want customers to look at Spencer's as an option. They have a new drive through window and all meals are prepared from scratch just like you would make at your home.

Additional Information:

• Two ads will air during the 5-7 p.m. time slot so Spencer's would like two different versions of ads playing off of each other. However, each ad should stand on its own in case the listener only hears one.

 

• This is a local restaurant with only one location.

 

• Spencer's has a distinguishable dollhouse look to it. It is known for its unique appearance.

 

• Located at 151 Goode Street.

 

• Spencer's was established in 1974 by the Spencer family. They are a family-owned and operated business.

 

• All meals are prepared from scratch.

 

• Sample items on the menu include country fried steak, meatloaf, roast beef, fish and the most popular menu item, "MaMa's Famous Chicken Casserole Surprise."

 

• Open every day of the week.

 

This information is provided to help you write the advertising material. You can use or not use all of these points at your own discretion.

 

 

Copywriting Exercise 4: Toothpaste Print Ad

 

Copywriting exercises help you become a better copywriter, no matter what your advertising experience level. This copywriting exercise helps you write a toothpaste print ad.

 

The content in this copywriting exercise is fictional. Any resemblance to actual products, scenarios, people or companies is a coincidence.

 

Product:

Whitening toothpaste

 

Company Name:

SNOW

 

Tagline:

The company wants you to develop a tagline.

 

Target Audience:

Adult men

Ad's Focus:

This is not a new product launch but its intended audience is new to SNOW's marketing strategy. This print ad is the very first to launch the new ad campaign.

 

Special Promotions:

Results in 7-days guaranteed or your money back.

 

Challenge:

The company has had great success marketing SNOW to women. A majority of SNOW's advertising budget will be moved to market SNOW specifically to men. SNOW execs feel there's a huge gap in the whitening toothpaste market when it comes to advertising the product to men.

 

Additional Information:

• This print ad will appear in Esquire, GQ, Men's Health, Men's Journal and Sports Illustrated.

 

• The cost of the product is $22 for a 4.5-ounce tube or $14 for a 2.5 ounce tube.

 

• Due to the product's price, most of SNOW's customers are professionals.

 

• American Dental Association (ADA) approved.

 

• SNOW removes all stains caused by coffee, tea and tobacco.

 

• Regular use of SNOW protects teeth from future stains.

 

• Safe enough for daily use.

 

• No harsh abrasives or chemicals that cause irritation.

 

• A clinical study shows SNOW whitens teeth 224-percent more effectively than the leading brands of whitening toothpaste.

 

• Order by phone or on the website

 

This information is provided to help you write the advertising material. You can use or not use all of these points at your own discretion.